SEO – SEARCH ENGINE OPTIMIZATION

The better the visibility that your website listing has in the online search results, the more likely your website listing is to be found by potential customers, clicked onto, and visited by them. The goal of search engine optimization is to help attract website visitors who could be your potential customers. SEO (Search Engine Optimization) is a type of technical work that is done on your website back pages. This can be done by adding relevant keyword phrases combined with the target city locations where you provide services.

SEO helps to rank your website business listing higher on the search engine pages when someone is doing an Internet search for your type of business in your service area. If your site is properly optimized, you’ll likely get more people clicking onto your website listing and visiting your website. Improving your website visibility and ranking higher than your competitors in the search results can have a positive impact on your bottom line.

BLOG PAGE POSTS

Posting articles which are known as “blog posts” or “blogging” articles is beneficial for SEO because it helps to improve important ranking factors. Adding a blog page to your website that is regularly updated with high quality blog posts and written on topics which are relevant to your target audience, can make a noticeable difference as to how your website performs in the search engine results.

One of the benefits of blog posts is that Google likes to find new content on a website. New website content signals to Google that your website is active and worth ranking on the search engines. Fresh content is one of the many elements that Google considers when deciding where to rank a website. Also, when people do a search online, they’re more likely to see the most current pages of a website as higher ranking, opposed to older content that may have received more views over time.

Blog posting is an excellent way to improve your SEO. Regularly publishing fresh, relevant, and engaging content on a website blog page can help drive traffic to websites, improve search engine rankings, as well as help to reflect the credibility and expertise of your business.

GOOGLE ADWORDS PAY-PER-CLICK ADVERTISING

Google Adwords Pay-Per-Click is a very efficient way to quickly get your website to the first pages of Google, which can help increase your flow of business. Adwords Pay-Per-Click works by displaying ads on Google that include your website listing information. When an Internet user types in keyword search terms that describe the type of services they’re looking for, they can click onto your ad and this brings them directly to your website. You only pay “per click” when someone who’s searching for your service clicks onto your ad. When potential customers are visiting your website, they can give you a call or send you an email inquiry through your website contact form.

You pay only for the clicks that go to your website. Although it’s not possible to avoid getting some unwanted clicks, we do our best to set up each Google Adwords advertising account so that this can be avoided as much as possible. You can control your cost per click amounts. Another nice feature about Google Adwords advertising is that you can easily pause and then restart your Adwords account pay per click activity whenever you’d like to.

Some types of business services may have a lot of competition with the same type of businesses that are advertising on Google Adwords in the same area. As a result, this could drive the cost per click up and have an impact on the return of your advertising investment. We can provide you with a free consultation to help you determine if this might be a good online advertising option for your type of business. Here’s our pricing structure:

$125 – One-time set up fee includes: One Adwords Campaign with up to 6 target city locations, plus basic Google Adwords account management orientation.